Social Media Marketing
It’s Time To Get Social. We’ll Make it Simple for you!
If you’re wondering if social media marketing is right for your business, the answer is … social media is a great way to drive repeat business and to attract new customers. Whether you’re just getting started, consider yourself to be a pro or have been sitting on the sidelines—we’re here to help. Social media is the technology that allows people to connect—whether it’s to share pictures, ideas, and content or just to chat.
Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing). Social media marketing is the way to use that technology to build relationships, drive repeat business and attract new customers through friends sharing with friends. Sound familiar? That’s because social media marketing is really just word-of-mouth powered by technology. Let’s face it. We live in a world full of advertisements and we just don’t trust what brands say about themselves. However, we do trust what our friends say. That is why so many people are willing to try something new based on what their friends say on social media.
It’s important that you set goals and understand what you want to achieve from your social media marketing efforts. Here are some of the main ways you can use social media to have a big impact on your business:
Spread the Word. Show customers and prospects who you are and what you can do for them. It’s great for brand awareness!
Create Sales. Give customers offers that are so good they’ll share them with their friends. Your promotions and special offers will go viral once you let people know about them!
Provide Great Customer Service. Listen and respond to what your customers are saying about you and to you. It’s a great way to get feedback and cater to your customer’s needs and wants!
Keep Your Customers Coming Back. Build loyalty and strong relationships so customers will get to know, like, and trust you even more.
The Facts: Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support for your Search Engine Marketing efforts. Many people also perform searches at social media sites to find social media content.