Search Engine Marketing
Over 85% of Internet users start at a search engine – make sure your website gets found! The “If you build it, they will come” philosophy of website design no longer works. You can have the greatest looking fully functional website on the Internet, but if no one can find you, all your efforts are wasted.
Search Engine Optimization (SEO) is the foundation for a long term internet marketing strategy. We perceive SEO as a natural evolution for a well-constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.
In the realm of search engines, there is a very thin line between a good ranking and a spam. The last quarter has seen the search engines adopt a zero tolerance policy towards any overdone activity on the part of the site owners – A spam flag is just around the corner if the SEO team is not experienced with the SEO nuances.
If you need immediate exposure and results, pay-per-click marketing in the search engines and other networks of websites is your immediate solution answer. Pay-Per-Click marketing is a for-sure way to drive qualified traffic to your website by targeting searchers that type in a keyword search term that matches your products and services. Your ad only shows when users search for a term that we have predefined as a term that your customers would use to find your business.