Online Marketing to Promote your business
Online marketing is really just an extension of your regular marketing program. If customers or potential consumers are likely to search for your products or services online, use social media or other online services (even email!), you want to make sure you can be found easily. You might be interested in creating general awareness of your products or services, generating leads, increasing sales, or collecting email addresses. Whatever the goals may be, your marketing efforts must shift towards where your customers are, and for many products and services, consumers search the web before purchasing.
• Search Engine Marketing: In order to improve visibility and to make your business easier to be found, being listed on Search Engines (such as Google, Yahoo, Bing and others) is very important. Most consumers do research on products and services before they commit to buying. By being listed in a good position on a Search Engine you become one of the first companies to advertise your products to online buyers and browsers and capture their attention.
• Email Marketing: One of the best ways to keep in touch with your customers and to let them know about specials, events, and product offerings is to communicate with them via email. Effective Email Marketing helps to keep you fresh in the minds of existing customers and allows you to personalize your message to new customers.
• Social Media Marketing: Social media marketing refers to the process of gaining traffic or attention through popular social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Youtube, and more. Let’s face it, most young professionals to baby-boomers and everything in between have a Social Media account and use these sites to get information, Follow companies and subjects of interest, and Share with all of their contacts valuable insights into a company or service they LIKE! Social Media has become the new best form of Word-of-Mouth advertising.