One of the best ways to keep in touch with your customers and to let them know about specials, events, and product offerings is to communicate with them via email. Effective Email Marketing helps to keep you fresh in the minds of existing customers and allows you to personalize your message to new customers.
Email Marketing generally consists of sending out ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing is applicable to both cold list and existing customer database. Going by the conventional method of conducting campaigns for direct-to-consumer or direct business-to-business such as Print Postal Mailings or Telesales Campaigns will consume a considerable amount of time and effort. But with the help of Email marketing the objective of the campaign can be achieved at much lesser time, effort and cost.
Email marketing is one of the most powerful marketing tools available for today’s small organizations. Email marketing can deliver real time messages as it does not take a very long time for preparing the campaign. With telesales campaign or print mailer marketing campaigns and specials needs to be selected that has got “long tail” because of the extended period of time between campaign development and its implementation. On the other hand a marketing email can be completed in just a few hours, which can then be literally send “day-of” messages to help reduce stock or promote a limited time special as needed. Email also gives the ability to send special real time messages to the customers on special occasions such as their anniversaries, birthdays etc.
Since it takes very less time to compose, format and send an email, an organization can communicate with their customer more frequently. It enables the company to send more frequent offers, events, discounts etc., to its customers. Creative Concepts Imaging helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.